The LEGO Group “World Play Day” Commercial - Prop building & on-set support (2026)
Project Name: “World Play Day” Commercial (2026) Client Name: The LEGO Group CM's Release: 1 June, 2026 Project Overview As a member of the Hawaii LEGO User Group (HiLUG), I participated in the design and build of LEGO props and provided on-set support for the “World Play Day” commercial, filmed over three days on Oahu in 2026. The project required rapid production, with only two weeks from assignment to shoot. In the initial meeting, we were briefed on the required models. Members selected what they could build, and production began. Direction was confirmed in a follow-up meeting, and we participated under an NDA. As AFOL members through HiLUG, we were allowed to share our work publicly after the commercial’s release. On set, I also worked as a “Toy Doctor,” performing model repairs, adjustments, and new builds. With support from the production team, we were able to continue LEGO work throughout the shoot. Reflection Producing LEGO props with limited preparation was a new c...
